WebThe Elaboration Likelihood Model of persuasion (ELM) is discussed as it relates to source factors in persuasion. The ELM proposes that under low elaboration likelihood, source factors serve as simple acceptance or rejection cues under moderate elaboration likelihood source factors guide the extent of thinking; and under high elaboration ... WebThis question ushered in several new approaches to thinking about persuasion. These “dual process” models proposed key moderators, identifying the conditions under which certain variables would and would not produce attitude change. A particularly influential model has been the Elaboration Likelihood Model (ELM), which proposed that the ...
The Elaboration Likelihood Model: Limitations and Extensions in ...
WebDec 1, 2024 · The Elaboration Likelihood Model (ELM) of persuasion is a dual process theory that describes the change of attitudes and behaviour. The theory explains how … WebThe elaboration likelihood model posits two routes to persuasion, which are the _____. A) primary route and secondary route B) temporary route and permanent route C) central route and peripheral route D) manifest route and latent route E) direct route and indirect route C Carissa is highly involved is a purchase decision for a new car. oregon state tax on lottery winnings
Elaboration likelihood model research paper - cord01.arcusapp ...
WebThe Elaboration Likelihood Model of Persuasion 3 amounts of thinking, it tends to be more consequential (e.g., guides behavior more) than when it results from little thinking (Petty & Krosnick, 1995). The factors that affect the extent of thinking can broadly be classified as relating to motivation or ability WebJada Ford PSY 327: Social Influence Southern New Hampshire University April 9, 2024 The Elaboration Likelihood Model of Persuasion The Elaboration Likelihood Model (ELM) is a persuasion theory that helps to explain how people’s attitudes can be changed through persuasion (Petty & Cacioppo, 1986). There are two routes to this persuasion model: the … WebAn especially popular model that describes the dynamics of persuasion is the elaboration likelihood model of persuasion (Petty & Cacioppo, 1986). The elaboration likelihood model considers the variables of the attitude change approach—that is, features of the source of the persuasive message, contents of the message, and characteristics of ... how to update excel macro